Crisis or opportunity GoPro appoints new CFO Sohu Technology-tw.battle.net

Crisis or turnaround? GoPro appoints new CFO Sohu technology recent extreme sports camera GoPro revenue continued to decline, the fourth quarter of last year’s income than investors forecast of $496 million less, only 437 million dollars, although not breaking even, but also from the previous year’s $634 million less 31% of the income, shows the movement of the camera has been saturated demand. GoPro, in order to solve such a crisis, issued a statement in recent days, will appoint Brian McGee as the new CFO in March 11th, hoping to bring a new atmosphere for the company. Although GoPro had measured $435 million in the fourth quarter of last month, the stock price of GoPro fell by nearly 25% in the week, which was lower than analysts expected, which made investors feel scared. In addition, with the revised forecasts, GoPro more layoffs 7%, obvious gains than expected. However, the earnings results, although not as low as 435 million dollars previously predicted, did not increase much. GoPro founder and CEO Nicholas Woodman in order to restore such a decline, in the recently resorted to shake up, trying to make investors feel more confident, also hope to develop new and better ways to consolidate consumer loyalty. In the statement, CEO Woodman said that Brian McGee will take over from GoPro in March 11th this year, replacing the original CFO Jack Lazar. Brian McGee joined GoPro in 2015, has 30 years of qualifications in related fields, and has served as the chief financial officer of two publicly traded companies. He is absolutely qualified for this position. Woodman also says that GoPro will focus on developing new software solutions that allow consumers to uninstall, edit, and acquire their own GoPro content more easily. At the same time, he acknowledged that the growth rate of GoPro has slowed down this year, but still optimistic, and said: "in a few years later, we will launch the most convenient and easy connection product of GoPro over the years." Confident about the company’s upcoming Hero 5. Hard Suits Inc or media? GoPro will have such difficulty in addition to the movement of the camera may be saturated demand, another would be the GoPro camera is really durable, so that consumers do not want to buy the new version of the GoPro product, which can also be seen in the number of sales from Hero 4, buy the movement of the camera is really the annual decrease, let GoPro eat turtle. And although GoPro has been positioning itself as a media company, it does not focus on its own hardware devices, and encourage its consumers to enjoy

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